There is a new government initiative to name all the streets in Seoul. It used to be that only major thoroughfares were named (e.g.: Tehran Ro). Other streets were known by the landmark building at the intersection (e.g.: KOTRA SaGeoRi). Now even back alleys are being named, more like numbered. Giving directions will change from “turn right at the Family Mart” to “turn right on South 25th from Yeoksam-Ro” — which is useful when there are five Family Marts on that street.

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North/South 25th Street off Yeoksam-Ro.

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